Listing policy

How PFR publishes pages about prop firms PFR doesn’t list: what a page shows and who puts it there, the labels it carries, and how a firm claims, corrects or removes it.

What an Unlisted page is

PFR finds prop firms it doesn’t list in several ways: its robot spots new websites, firms add themselves, members suggest a site, and PFR staff add firms they come across. A prop firm can then get an Unlisted page, which shows what the firm’s own website says, quoted with the link and the date.

Every Unlisted page carries “Unlisted · Not reviewed by PFR” and one of “Added automatically”, “Added by PFR staff” or “Claimed by the firm”. A page the robot added also says: “PFR found this firm automatically. We haven’t checked its rules, payouts, ownership or reviews. Being listed here isn’t a recommendation or a warning.”

An Unlisted page isn’t a listing. A listed firm has been reviewed by PFR and appears in its rankings; an Unlisted firm hasn’t, whoever added its page.

Who puts a page there

Robots may add a firm; only people attach money (PFR’s own codes) or warnings.

A page goes public when PFR staff approve it. Once PFR turns automatic publishing on, a page can also go public by itself when every check passes: the site answers securely and lets PFR’s robot in, the firm names itself the same way in at least two places, at least 2 kinds of offer are quoted from its own pages, it doesn’t look like another firm’s site, and PFR’s checker is confident it is a prop firm. Anything else waits for PFR staff.

Pages added automatically say so, and there is a daily cap on them. Each week PFR staff check a random sample, and PFR turns automatic publishing off by itself when the sample finds mistakes or isn’t checked in time, or when firms show it added sites that aren’t prop firms.

What a page shows

Only facts from the firm’s own website, each with the page it came from and the date PFR saw it. A robot never words a fact in PFR’s voice: the firm’s own description is quoted, not rewritten.

On every page, including pages added automatically

  • The firm’s name
  • Its website’s domains
  • The date PFR first saw the firm (“First seen by PFR on …”)
  • Its desks (forex and CFDs, futures, crypto), each with the page and the date it came from
  • Its trading platforms, with the page and the date
  • Its programmes, with the page and the date
  • Its account sizes, with the page and the date
  • Its own description, quoted word for word, up to 200 characters, with the link and the date
  • “We couldn’t reach … since …”, once its site has been unreachable for 7 days

Only after PFR staff review the page or the firm claims it

  • Prices, as pairs of account size and price, marked “As stated on the firm’s site on …”
  • Rule lines, quoted from the firm’s own pages with their date
  • The legal entity named on its site, with a company-registry link
  • Its country, from that registry
  • Its company registry number
  • The date its domain was registered, from the public registration database (dates only, never the owner’s contact details)
  • Its own logo, stored by PFR, never loaded from its site
  • The discount codes it publishes, once PFR staff turn them on
  • PFR’s own code: only in the PFR extension, only after PFR’s basic checks and a second person’s check, and never on these pages
  • A warning, written by PFR staff with its evidence (see Warnings)
  • Trader reports PFR has checked

Never on an Unlisted page

  • A PFR score
  • A rating
  • Stars
  • A badge saying PFR checked or vouches for the firm
  • Payout claims written by PFR
  • How many members asked about the firm
  • “As seen on PFR” badges
  • People: no founder, staff member or customer is named or shown

Labels and words

Besides “Unlisted · Not reviewed by PFR” and the label saying who added the page, a page shows the state of the firm’s site when it isn’t live: “Pre-launch”, “Site unreachable”, “Domain for sale”, “Moved to …”, “PFR is re-checking this page”. A firm PFR has delisted shows “Delisted”.

Text a robot writes or quotes never contains these words, however they are spelled or disguised: scam, fraud, fake, legit, declined, warning, verified, trusted, recommended, best, safe, guaranteed. Such text goes to PFR staff instead; a robot never rewrites it. The only exceptions are PFR’s own fixed lines, which use “warning” only to say a page isn’t one.

Warnings

Only PFR staff put a warning on a page, never a robot. A warning needs evidence on file, such as a regulator’s warning or a court record, and a second reviewer. PFR first tells the firm and gives it 5 business days to reply, unless traders face imminent harm, then publishes the reason with the firm’s reply, or the date by which it didn’t reply. Warnings are reviewed every 90 days.

Claim, correct or remove

PFR doesn’t delete a real prop firm’s factual page on request. We fix mistakes, and we remove what isn’t a prop firm, a person’s details, or what the law requires. You can appeal any decision once; a different person at PFR decides it.

Requests come through “Ask PFR for a change” and need an e-mail address at the firm’s own domain. A legal notice can also come from any address, by e-mail to codes@propfirmsranking.com (the address on /bot); PFR’s team records it as a request. PFR acts at once where the list below says so; a person then decides, and every decision comes with a statement of reasons. One appeal is possible, decided by a different person at PFR within 10 business days.

  • Correct something: Tell us what is wrong and where your own website says otherwise. Our team decides within 5 business days.
  • This fact is wrong: PFR hides the fact at once while our team checks it, within 5 business days.
  • This isn’t a prop firm, or it isn’t our site: PFR takes the page down at once. Our team confirms within 2 business days.
  • Don’t show our logo: PFR shows your firm’s initials instead, at once.
  • Remove personal details (you trade on your own): PFR hides the legal entity, social links and quoted description on your page at once. The page keeps your firm’s name; our team decides within 5 business days.
  • Stop PFR’s robot reading our website: PFR’s robot stops reading every page of your domain, for good. Your page stays, with the date PFR last checked it.
  • Ask us to remove something: A real prop firm’s factual page usually stays: tell us why it should go. Our team decides within 5 business days.
  • Send a legal notice: PFR puts the page on hold at once and acknowledges your notice within 1 business day.

A firm can also claim its page by proving it owns its domain. If two people prove the same domain, PFR’s team decides within 3 business days. A firm that claimed its page can ask for corrections, send PFR its codes, ask PFR to partner and apply to be listed; it can’t remove the “Not reviewed by PFR” label, posts or warnings.

Names and logos

Firm names are used only to say which firm a page is about, never to suggest the firm endorses PFR. Every page says “Firm names and logos belong to their owners.” and, where it is true, that PFR isn’t affiliated with the firm.

A page shows the firm’s initials until PFR staff review it or the firm claims it; then it may show the firm’s own icon, stored by PFR and never loaded from the firm’s site. If the firm objects, its initials come back at once.

Neutrality

An Unlisted page may show “Firms PFR has reviewed”: firms PFR has reviewed, ranked only by PFR’s published methodology and labelled “Ranked by PFR’s methodology. No firm pays to appear here.” No firm can pay for a place on an Unlisted page.

Where a firm is connected to PFR’s owner, its page says “PFR’s owner has a business relationship with this firm”, and the connection never gives it a better position. No PFR code appears on these pages.

Search engines

Pages added automatically ask search engines not to index them and are left out of PFR’s sitemap. A page may be indexed only once PFR staff have approved it or the firm has claimed it, its site is live, it shows at least 4 facts of at least 3 kinds, one of them an offer, nothing on it is disputed or on hold, and PFR has switched indexing on. Its search data never carries review stars or ratings.

Keeping pages current

PFR’s robot looks again at the homepage of a page its check found: weekly for 8 weeks, then every 14 days for a page added automatically, and every 30 days once PFR staff approved it or the firm claimed it. Pages PFR staff made by hand aren’t re-checked yet.

A fact the robot doesn’t see on two checks in a row is marked “Last seen …” and hidden 60 days later. A site unreachable for 7 days gets the notice “We couldn’t reach … since …”. A page whose site stays unreachable or parked leaves the directory after 60 days, is archived after 180 days and is gone after 365 days. A site that redirects elsewhere, changes its name or stops looking like a prop firm goes to PFR staff; the robot never removes or merges a page by itself.

Data

Pages hold business information. Where a firm is one person trading under their own name, some of it can be personal data: that person can ask PFR to hide the details that name them. PFR hides the legal entity, social links and quoted description at once and keeps the firm’s name on the page while a person checks the request. The privacy policy (section 9) says what PFR keeps and for how long; the robot’s page says what PFR’s robot reads.

Listed firms and the Verified badge

A listed firm appears in PFR's forex, futures and crypto sections. PFR staff decide which firms are listed and in which sections; nothing is listed automatically.

A listed firm is managed by PFR until PFR verifies it; from then on the firm manages its own listing, also if PFR later removes the badge.

The Verified badge means: The firm proved it owns its website, and PFR staff approved it. The firm proves it with a DNS record, a file on its site or a tag on its homepage; a firm that claims its Unlisted page can also prove it with a code sent to an e-mail address at its domain. It isn't a rating or a recommendation, and it doesn't vouch for the firm's rules, licences or payouts.

A firm asks to be verified from its PFR Business account. PFR staff verify it, ask for changes or decline, and tell the firm why. PFR can remove the badge, with a reason; the firm stays listed and can ask again.

Unlisted pages never carry the badge.